Introducing ImmrsivX and BluNation

Introducing ImmrsivX and BluNation

IRIS BLU launches global marketing & events, and staffing divisions

TORONTO – June 14, 20107 – Canadian agency IRIS BLU has set sights on expanding its offerings to create memorable experiences across the globe. Announcing the launch of ImmrsivX – a marketing and events division and BluNation Staffing.

Only seven years after launching IRIS BLU in 2010, co-founders Rachel Bowman and Anissa Holmes are bringing that same passion and drive that helped build their multi, award-winning agency to the world stage.

“Little did anyone know we have been building this marketing division for the last two years under the IRIS BLU umbrella,” says Bowman.

“We really wanted to "own" what we do and see the success before we officially introduced ImmrsivX and BluNation to the public. To date, we have walked, run and flown around the world to help our clients achieve marketing success,” adds Holmes.

With the clients, experiences, and success to back them, Bowman and Holmes are ready to introduce their two new divisions to the world. Working with brands such as: Loblaws, Joe Fresh, Jose Cuervo, St. Louis Bar & Grill, Wayne Gretzky Estates Winery & Distillery, BITE Beauty and many more, it’s time for the company to show what they can do.

Among their recent projects, the launch of Loblaws’ new online shopping service “Click & Collect,” which rolled out in over 100 Loblaws, Real Canadian Superstores, and Zehrs locations nationwide. The 2016 integrated campaign generated more than75,000 sign ups. Since 2015, Iris Blu has managed seasonal mobile marketing tours for iconic fashion brand Joe Fresh, and most recently, hosted 700 guests at the Wayne Gretzky Estate launch, complete with red carpet entrance, signature whisky cocktails, a­­­ branded cigar roller and the Dwayne Gretzky Toronto hometown band.

“IRIS BLU was and is a company whose mission is to provide unique and tailored solutions,” says Holmes. “We not only centre ourselves on creative strategy and ideation, but also have the capabilities to execute and achieve results for our clients.”

“We aim to bring that same passion to ImmrsivX and BluNation that we put into IRIS BLU,” adds Bowman. “We are extremely confident in our team and our ability to find the best marketing solutions for our clients. We really do adhere to the moto of: ‘Going the Distance’ for our clients.”

ImmrsivX Services

·       Creative Strategy & Ideation          

·       Experiential Marketing

·       Digital Content Creation             

·       Event Planning & Production

·       Video Production

·       Shopper Marketing Programs

·       Tradeshow Booth Design

·       Mobile Tours (National)

·       Product Launches                          

·       Festival & Sporting Events

·       Data Acquisition Programs            

·       In-house National Staffing: BluNation

For more information, please visit:

BluNation Products and Services:

·       Product Samplings and Demo’s

·       Trade Show Staff

·       Brand Ambassadors

·       Multilingual Staffing

·       Mobile Tours (National Capabilities)

·       Guerilla Marketing Staff

·       Event Staffing: Bartenders, Servers, Hostesses

·       Specialty Talent: Actors, Models, Dancers, Singers, Stilt walkers…

·       Promotional Models

·       Data Collection

For more information, please visit:

Media contact: Jessica Patriquin │ │647-837-1260



Launched in 2010 by co-founders Rachel Bowman and Anissa Holmes, IRIS BLU has since grown to include two new divisions – ImmrsivX, a marketing and events division, and BluNation Staffing. The agency's growth re-affirms its positioning as the go-to, one-stop-shop for all things marketing and events. With one of the largest national network of event professionals, IRIS BLU is well equipped to help clients with their marketing and event goals. The company’s accolades include: Winner of the 2016 W100: Top Female Entrepreneurs Award, 2016 GOLD Stevie Award: Company of the Year, as well as WBE certification (Women Business Enterprise). For more information, visit:

About Rachel Bowman

As the co-founder of one of the most robust and successful marketing & events agencies in North America, Rachel Bowman has earned a respected and admired position among entrepreneurs and women in business. When she launched IRIS BLU as a young and enthusiastic entrepreneur, her solid work ethic, honest transparency, and a knack for exceeding client expectations helped her jump ranks in the business world at an impressive pace. Her partnerships with many industry-leading corporations has helped her cultivate top-notch business and management skills. She also supports women and young entrepreneurs to achieve their dreams of owning a business one day through speaking engagements and mentorship. A former competitive, award-winning dancer (winning a world title in Germany for the Olympics of dance), Bowman uses her competitiveness and drive for excellence in every aspect of her business career, helping build a global brand.


About Anissa Holmes

With over 13 years’ experience in business relations, marketing and events, Anissa Holmes is a passionate and motivated entrepreneur. After being nominated for the Mompreneur Award in 2013, Holmes has since focused her attention on supporting women and mothers in business. In addition to growing a successful acting and modelling career, she has cultivated a strong business background in B2B and client relationship management. As co-founder of IRIS BLU, Holmes brings an impressive mix of creativity and strong business experience to the team. Partnering with IRIS BLU clients to make their marketing goals a reality is not only something Anissa excels at, but something she feels genuinely passionate about. Her dedication to cultivating her own business strengths, and supporting other female entrepreneurs to do the same, paired with her drive to exceed every client’s expectations makes her a powerful source of growth and innovation – both for IRIS BLU and the industry at large.






Anissa Holmes